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Customer Value-Centered Management

Understanding And Leveraging Value-To-Value, Pricing, Big Data, And Controlling

by Andreas Kramer, Christina Muzzu e Thomas Burgartz
language: english
Publisher: Springer International Publishing AG, July of 2025 ‧
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Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Customer Value-Centered Management

Understanding And Leveraging Value-To-Value, Pricing, Big Data, And Controlling

by Andreas Kramer, Christina Muzzu e Thomas Burgartz

Property Description
ISBN: 9783031904967
Publisher: Springer International Publishing AG
Release Date: July of 2025
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 348
Format: Book
Collection: Future Of Business And Finance
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9783031904967

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