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Customer Loyalty And Supply Chain Management

Business-To-Business Customer Loyalty Analysis

by Ilenia (University Of Verona, Italy) Confente e Ivan (University Of Verona, Italy) Russo
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2019 ‧
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Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

Customer Loyalty And Supply Chain Management

Business-To-Business Customer Loyalty Analysis

by Ilenia (University Of Verona, Italy) Confente e Ivan (University Of Verona, Italy) Russo

Property Description
ISBN: 9780367888947
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 144
Format: Book
Collection: Routledge Studies In Business Organizations And Networks
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780367888947