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language: english
Publisher: Oxford University Press, August of 2012 ‧
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Cultural Strategy

Using Innovative Ideologies To Build Breakthrough Brands

by Douglas (Founding Partner Of Amalgamated Advertising Agency, New York) Cameron e Douglas (Founding Partner Of The Cultural Strategy Group, New York) Holt

Property Description
ISBN: 9780199655854
Publisher: Oxford University Press
Release Date: August of 2012
Language: English
Dimensions: 153 x 228 x 20 mm
Cover: Softcover
Pages: 416
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780199655854