Cultural Strategy
Using Innovative Ideologies To Build Breakthrough Brands
language: english
Publisher:
Oxford University Press, August of 2012 ‧
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SYNOPSIS
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780199655854 |
| Publisher: | Oxford University Press |
| Release Date: | August of 2012 |
| Language: | English |
| Dimensions: | 153 x 228 x 20 mm |
| Cover: | Softcover |
| Pages: | 416 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
|
| EAN: | 9780199655854 |
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