Capa do artigo Cultural Strategy

Cultural Strategy

Using Innovative Ideologies To Build Breakthrough Brands

by Douglas (Founding Partner Of Amalgamated Advertising Agency, New York) Cameron e Douglas (Founding Partner Of The Cultural Strategy Group, New York) Holt
language: english
Publisher: Oxford University Press, October of 2010 ‧
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Cultural Strategy

Using Innovative Ideologies To Build Breakthrough Brands

by Douglas (Founding Partner Of Amalgamated Advertising Agency, New York) Cameron e Douglas (Founding Partner Of The Cultural Strategy Group, New York) Holt

Property Description
ISBN: 9780199587407
Publisher: Oxford University Press
Release Date: October of 2010
Language: English
Dimensions: 162 x 241 x 25 mm
Cover: Hardcover
Pages: 408
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780199587407

DOUGLAS (FOUNDING PARTNER OF AMALGAMATED ADVERTISING AGENCY, NEW YORK) CAMERON

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DOUGLAS (FOUNDING PARTNER OF THE CULTURAL STRATEGY GROUP, NEW YORK) HOLT

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