20% OFF

Cross-Cultural Personal Selling

Agents’ Competences In International Personal Selling Of Services

by Anna Antczak e Barbara A. Sypniewska
language: english
Publisher: Springer International Publishing AG, July of 2017 ‧
67,58€
54,06€
20% OFF
free shipping
Sell ​​your book
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

Cross-Cultural Personal Selling

Agents’ Competences In International Personal Selling Of Services

by Anna Antczak e Barbara A. Sypniewska

Property Description
ISBN: 9783319555768
Publisher: Springer International Publishing AG
Release Date: July of 2017
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 160
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
EAN: 9783319555768