Contemporary Thoughts On Corporate Branding And Corporate Identity Management

Name: Contemporary Thoughts On Corporate Branding And Corporate Identity Management
Price: 141.61 EUR
Author: Elif Karaosmanoglu e T. C. Melewar
ISBN: 9780230543140

by Elif Karaosmanoglu e T. C. Melewar

language: english

Publisher: Palgrave Macmillan, October of 2008 ‧ see product details

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SYNOPSIS

Explores the thinking and issues in the areas of branding and identity that provides a contemporary insight into corporate marketing communications. This volume includes case study examples to explain corporate marketing communications.

DETAILS

Contemporary Thoughts On Corporate Branding And Corporate Identity Management

by Elif Karaosmanoglu e T. C. Melewar
Property	Description
ISBN:	9780230543140
Publisher:	Palgrave Macmillan
Release Date:	October of 2008
Language:	English
Cover:	Hardcover
Pages:	230
Format:	Book
Categories:	Books in English > Management > Management and Organization
EAN:	9780230543140

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