10% OFF

Contagious

Why Things Catch On

by Jonah Berger
language: english
Publisher: Simon & Schuster, May of 2016 ‧
25,67€
10% OFF CARD
free shipping
Sell ​​your book

Contagious

Why Things Catch On

by Jonah Berger

Property Description
ISBN: 9781451686586
Publisher: Simon & Schuster
Release Date: May of 2016
Language: English
Dimensions: 140 x 213 x 15 mm
Cover: Softcover
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781451686586

ABOUT THE AUTHOR

Jonah Berger

Jonah Berger é professor de Marketing na The Wharton School e é considerado um prodígio da disciplina. Além de lecionar, o autor dedica-se à investigação sobre a influência social e já publicou vários artigos sobre a temática nos meios académicos e também na imprensa generalista, com destaque para o The New York Times, The Wall Street Journal, The Washington Post, Wired ou BusinessWeek. Berger recebeu várias distinções, nomeadamente os prémios Iron Professor Teaching Award e MBA Curricular Innovation Award da Wharton School.

(see more)

BY THE AUTHOR

PEOPLE WHO BOUGHT ALSO BOUGHT