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Consumer Nationalism In China

Examining Its Critical Impact On Multinational Businesses

by Maggie Ying Jiang
language: english
Publisher: ANTHEM PRESS, May of 2024 ‧
108,15€
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This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Consumer Nationalism In China

Examining Its Critical Impact On Multinational Businesses

by Maggie Ying Jiang

Property Description
ISBN: 9781839982859
Publisher: ANTHEM PRESS
Release Date: May of 2024
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 174
Format: Book
Collection: China In The 21st Century
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9781839982859

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