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Consumer Nationalism And Barr’S Irn-Bru In Scotland

by David Leishman
language: english
Publisher: Springer Nature Switzerland AG, October of 2020 ‧
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42,57€
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This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

Consumer Nationalism And Barr’S Irn-Bru In Scotland

by David Leishman

Property Description
ISBN: 9783030533816
Publisher: Springer Nature Switzerland AG
Release Date: October of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 264
Format: Book
Collection: Consumption And Public Life
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783030533816

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