Consumer Engagement In The Cultural Sector
Museums And Science Centres
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2025 ‧
see product details
209,26€
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SYNOPSIS
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032909912 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2025 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 312 |
| Format: | Book |
| Collection: | Routledge Studies In Central And Eastern European Business And Economics |
| Categories: |
Books in English
>
History
>
Museography and Museology
|
| EAN: | 9781032909912 |
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