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Consumer Behaviour
Perspectives, Findings And Explanations
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, December of 2012 ‧
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SYNOPSIS
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137003768 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | December of 2012 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 536 |
| Format: | Book |
| Collection: | Europe In A Global Context |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781137003768 |
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