Consumer Behaviour

Perspectives, Findings And Explanations

by John O'Shaughnessy
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2012 ‧
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Consumer Behaviour

Perspectives, Findings And Explanations

by John O'Shaughnessy

Property Description
ISBN: 9781137003768
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2012
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 536
Format: Book
Collection: Europe In A Global Context
Categories: Books in English > Management > Marketing
EAN: 9781137003768

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