Capa do artigo Consumer Behaviour And Digital Transformation

Consumer Behaviour And Digital Transformation

by Ayantunji (University Of East London, Uk) Gbadamosi
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2024 ‧
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

Consumer Behaviour And Digital Transformation

by Ayantunji (University Of East London, Uk) Gbadamosi

Property Description
ISBN: 9781032149769
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2024
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 364
Format: Book
Collection: Business And Digital Transformation
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781032149769

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