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Consumer Behavior & Insights

by Diane M. Phillips
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2026 ‧
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The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.

Consumer Behavior & Insights

by Diane M. Phillips

Property Description
ISBN: 9781041290896
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2026
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Softcover
Pages: 568
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781041290896