Capa do artigo Catalyst

Catalyst

by Jonah Berger
language: english
Publisher: SIMON & SCHUSTER LTD, February of 2022 ‧
14,86€
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A book about how to make change happen â€" in business, in communities and in the home.

Catalyst

by Jonah Berger

Property Description
ISBN: 9781471193798
Publisher: SIMON & SCHUSTER LTD
Release Date: February of 2022
Language: English
Dimensions: 130 x 199 x 20 mm
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Lifestyle & Hobbies > Lifestyle & Hobbies in General
Books in English > Others
EAN: 9781471193798

ABOUT THE AUTHOR

Jonah Berger

Jonah Berger é professor de Marketing na The Wharton School e é considerado um prodígio da disciplina. Além de lecionar, o autor dedica-se à investigação sobre a influência social e já publicou vários artigos sobre a temática nos meios académicos e também na imprensa generalista, com destaque para o The New York Times, The Wall Street Journal, The Washington Post, Wired ou BusinessWeek. Berger recebeu várias distinções, nomeadamente os prémios Iron Professor Teaching Award e MBA Curricular Innovation Award da Wharton School.

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