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Business & Marketing Across Cultures

by Jean-Claude Usunier, Vasyl Taras e Julie Anne Lee
language: english
Publisher: SAGE PUBLICATIONS LTD, May of 2023 ‧
74,34€
52,04€
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An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

Business & Marketing Across Cultures

by Jean-Claude Usunier, Vasyl Taras e Julie Anne Lee

Property Description
ISBN: 9781529754377
Publisher: SAGE PUBLICATIONS LTD
Release Date: May of 2023
Language: English
Dimensions: 186 x 232 x 20 mm
Cover: Softcover
Pages: 280
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781529754377