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Bridging The Past And Future: Public And Non-Profit Marketing For Post-Industrial Areas

Proceedings Of The Xxiv International Congress On Public And Non-Profit Marketing (Iapnm), Katowice, Poland, July 2-5, 2025

language: english
Publisher: Springer Nature Switzerland AG, August of 2026 ‧
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The concept of the European City of Science intersects with public marketing in multiple dimensions. The XXIV International Congress on Public and Non-Profit Marketing held in Katowice, Poland focused primarily on the region of Metropolis GZM, which has been undergoing socioeconomic and technological transformation since the 1990s.

Bridging The Past And Future: Public And Non-Profit Marketing For Post-Industrial Areas

Proceedings Of The Xxiv International Congress On Public And Non-Profit Marketing (Iapnm), Katowice, Poland, July 2-5, 2025

Property Description
ISBN: 9783032249852
Publisher: Springer Nature Switzerland AG
Release Date: August of 2026
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 168
Format: Book
Collection: Springer Proceedings In Business And Economics
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9783032249852

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