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Brands And Cultural Analysis

by Arthur Asa Berger
language: english
Publisher: Springer Nature Switzerland AG, November of 2019 ‧
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Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Brands And Cultural Analysis

by Arthur Asa Berger

Property Description
ISBN: 9783030247089
Publisher: Springer Nature Switzerland AG
Release Date: November of 2019
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 177
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783030247089