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Branding The Nation, The Place, The Product
language: english
Publisher:
TAYLOR & FRANCIS LTD, December of 2019 ‧
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44,47€
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SYNOPSIS
This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. I
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780367884871 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | December of 2019 |
| Language: | English |
| Dimensions: | 156 x 234 x 9 mm |
| Cover: | Softcover |
| Pages: | 166 |
| Format: | Book |
| Collection: | Routledge Studies In Human Geography |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
|
| EAN: | 9780367884871 |
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