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Branding The Nation, The Place, The Product

language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2019 ‧
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This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. I

Branding The Nation, The Place, The Product

Property Description
ISBN: 9780367884871
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 9 mm
Cover: Softcover
Pages: 166
Format: Book
Collection: Routledge Studies In Human Geography
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780367884871