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Brand Storytelling In The Digital Age

Theories, Practice And Application

by S M A Moin
language: english
Publisher: Springer Nature Switzerland AG, October of 2020 ‧
81,10€
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It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;

Brand Storytelling In The Digital Age

Theories, Practice And Application

by S M A Moin

Property Description
ISBN: 9783030590840
Publisher: Springer Nature Switzerland AG
Release Date: October of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 100
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9783030590840