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language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2020 ‧
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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Brand Management

Mastering Research, Theory And Practice

by Tilde (Copenhagen Business School, Denmark) Heding, Mogens (Copenhagen Business School, Denmark) Bjerre e Charlotte F. (Copenhagen Business School, Denmark) Knudtzen

Property Description
ISBN: 9780367172589
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2020
Language: English
Dimensions: 173 x 245 x 18 mm
Cover: Softcover
Pages: 338
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9780367172589