adicionar à lista de desejos
Brand Management
Mastering Research, Theory And Practice
language: english
Publisher:
TAYLOR & FRANCIS LTD, May of 2020 ‧
see product details
SYNOPSIS
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780367172572 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | May of 2020 |
| Language: | English |
| Dimensions: | 171 x 248 x 20 mm |
| Cover: | Hardcover |
| Pages: | 338 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Social Sciences and Humanities > Psychology Books in English > Others |
| EAN: | 9780367172572 |
-
10%Brand ManagementTAYLOR & FRANCIS LTD62,18€ 10% CARDfree shipping
-
10%Brand ManagementTAYLOR & FRANCIS LTD62,18€ 10% CARDfree shipping
-
10%Brand ManagementTAYLOR & FRANCIS LTD62,18€ 10% CARDfree shipping