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Brand Fans

Lessons From The World'S Greatest Sporting Brands

by Aaron C.T. Smith, Kate Westberg e Constantino Stavros
language: english
Publisher: Springer International Publishing AG, January of 2017 ‧
162,21€
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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.

Brand Fans

Lessons From The World'S Greatest Sporting Brands

by Aaron C.T. Smith, Kate Westberg e Constantino Stavros

Property Description
ISBN: 9783319488530
Publisher: Springer International Publishing AG
Release Date: January of 2017
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 249
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
EAN: 9783319488530