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Blue Ocean Strategy

How To Create Uncontested Market Space

by Andreas Mebert
language: english
Publisher: Macat International Limited, July of 2017 ‧
27,03€
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.

Blue Ocean Strategy

How To Create Uncontested Market Space

by Andreas Mebert

Property Description
ISBN: 9781912302130
Publisher: Macat International Limited
Release Date: July of 2017
Language: English
Dimensions: 135 x 206 x 10 mm
Cover: Hardcover
Pages: 112
Format: Book
Collection: The Macat Library
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781912302130

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