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Basic Marketing Research
Pearson New International Edition
language: english
Publisher:
Pearson Education Limited, August of 2013 ‧
see product details
SYNOPSIS
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781292020488 |
| Publisher: | Pearson Education Limited |
| Release Date: | August of 2013 |
| Language: | English |
| Dimensions: | 214 x 276 x 25 mm |
| Cover: | Softcover |
| Pages: | 676 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781292020488 |
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