Basic Marketing Research

Pearson New International Edition

by Naresh Malhotra
language: english
Publisher: Pearson Education Limited, August of 2013 ‧
94,62€
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Basic Marketing Research

Pearson New International Edition

by Naresh Malhotra

Property Description
ISBN: 9781292020488
Publisher: Pearson Education Limited
Release Date: August of 2013
Language: English
Dimensions: 214 x 276 x 25 mm
Cover: Softcover
Pages: 676
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781292020488