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Essentials Of Marketing Research

by Naresh Malhotra, David Birks e Peter Wills
language: english
Publisher: Pearson Education Limited, April of 2013 ‧
110,84€
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Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

Essentials Of Marketing Research

by Naresh Malhotra, David Birks e Peter Wills

Property Description
ISBN: 9780273724339
Publisher: Pearson Education Limited
Release Date: April of 2013
Language: English
Dimensions: 195 x 265 x 20 mm
Cover: Softcover
Pages: 496
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780273724339