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B2b Marketing Guidebook - Vol. 1

The Strategic Foundations Of Next Generation B2b Marketing

language: english
Publisher: Springer International Publishing AG, July of 2025 ‧
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Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.

B2b Marketing Guidebook - Vol. 1

The Strategic Foundations Of Next Generation B2b Marketing

Property Description
ISBN: 9783031911828
Publisher: Springer International Publishing AG
Release Date: July of 2025
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 672
Format: Book
Collection: Contributions To Management Science
Categories: Books in English > Management > Management and Organization
EAN: 9783031911828

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