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Ativos Intangíveis - O Real Valor das Empresas
Como sair do deserto competitivo dos mercados e encontrar um oásis de valor e resultados para sua empresa
language: portuguese, brazilian portuguese
Publisher:
Editora Campus, January of 2008 ‧
see product details
31,80€
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SYNOPSIS
As empresas vivem no deserto da competitividade extrema, da regulamentação, dos clientes impositivos, da concorrência predatória, da imitação, da globalização. Sua aposta de valor está na diferenciação relevante, aquela que faz sentido para o cliente e para o mercado. Se isso é verdade, então os ativos intangíveis são os oásis de valor para as empresas, pois eles entregam a diferenciação relevante de que as companhias precisam para crescer.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788535226140 |
| Publisher: | Editora Campus |
| Release Date: | January of 2008 |
| Language: | Portuguese, Brazilian Portuguese |
| Dimensions: | 162 x 229 x 17 mm |
| Cover: | Softcover |
| Pages: | 317 |
| Format: | Book |
| Categories: |
Books in Portuguese
>
Management
>
Management and Organization
|
| EAN: | 9788535226140 |
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