Agência de Propaganda e as Engrenagens da História
Book
eBook
language: portuguese, brazilian portuguese
Publisher:
Diversos, May of 2006 ‧
see product details
7,42€
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SYNOPSIS
Deixando de lado o falso glamour e a badalação comuns ao meio publicitário, Roberto Menna Barreto aborda o fascínio que a publicidade exerce sobre nós e desvenda o pacto entre sedutores e seduzidos que garante o funcionamento do capitalismo atual. O autor analisa o surgimento e a evolução da propaganda, enfocando-a como técnica de controle social. Das primeiras engrenagens da Revolução Industrial ao furor nazista e stalinista, ele mostra que a propaganda, mais que um componente do marketing moderno, fabrica cultura.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788532302823 |
| Publisher: | Diversos |
| Release Date: | May of 2006 |
| Language: | Portuguese, Brazilian Portuguese |
| Dimensions: | 124 x 168 x 15 mm |
| Pages: | 112 |
| Format: | Book |
| Categories: |
Books in Portuguese
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Management
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Advertising
|
| EAN: | 9788532302823 |
| Recommended Minimum Age: | Not applicable |
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