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African Luxury Branding

From Soft Power To Queer Futures

by Mehita Iqani
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2024 ‧
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Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

African Luxury Branding

From Soft Power To Queer Futures

by Mehita Iqani

Property Description
ISBN: 9781032129624
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2024
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 122
Format: Book
Collection: Routledge Critical Advertising Studies
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9781032129624

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