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Advertising

Strategy, Creativity And Media

by Graham Hughes, Scott De Francesco e Chris Fill
language: english
Publisher: Pearson Education Limited, October of 2012 ‧
87,86€
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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Advertising

Strategy, Creativity And Media

by Graham Hughes, Scott De Francesco e Chris Fill

Property Description
ISBN: 9780273760894
Publisher: Pearson Education Limited
Release Date: October of 2012
Language: English
Dimensions: 195 x 265 x 20 mm
Cover: Softcover
Pages: 416
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780273760894