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The Advertising Concept Book

Think Now, Design Later

by Pete Barry
Book eBook
language: english
Publisher: THAMES & HUDSON LTD, August of 2016 ‧
33,80€
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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

The Advertising Concept Book

Think Now, Design Later

by Pete Barry

Property Description
ISBN: 9780500518984
Publisher: THAMES & HUDSON LTD
Release Date: August of 2016
Language: English
Dimensions: 208 x 247 x 33 mm
Cover: Hardcover
Pages: 320
Format: Book
Categories: Books in English > Others
EAN: 9780500518984

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