Capa do artigo Advertising And Promotions

Advertising And Promotions

An Integrated Brand Approach

by Chris Allen, Richard J. Semenik e Thomas O'Guinn
language: english
Publisher: CENGAGE LEARNING, INC, July of 2011 ‧
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Combines a presentation of the fundamentals of advertising with coverage of contemporary topics and the various advertising trends. This title includes coverage of social media and design thinking, emphasising on globalization and exemplifing advertising's developments in digital society.

Advertising And Promotions

An Integrated Brand Approach

by Chris Allen, Richard J. Semenik e Thomas O'Guinn

Property Description
ISBN: 9780538479868
Publisher: CENGAGE LEARNING, INC
Release Date: July of 2011
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Softcover
Pages: 752
Format: Book
Collection: Wadsworth College Success
Categories: Books in English > Management > Advertising
EAN: 9780538479868

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