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ADVERTISING AND INTEGRATED BRAND PROMOTIONWITH INFOTRAC

ADVERTISING AND INTEGRATED BRAND PROMOTIONWITH INFOTRAC

by Thomas O'Guinn e Chris Allen
language: english
Publisher: CENGAGE LEARNING, INC, February of 2005 ‧
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Providing an integrated learning experience for students, this book helps them understand advertising strategy.

ADVERTISING AND INTEGRATED BRAND PROMOTIONWITH INFOTRAC

by Thomas O'Guinn e Chris Allen

Property Description
ISBN: 9780324311327
Publisher: CENGAGE LEARNING, INC
Release Date: February of 2005
Language: English
Cover: Softcover
Pages: 832
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780324311327

THOMAS O'GUINN

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CHRIS ALLEN

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