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PROMOTION AND INTEGRATED MARKETING
PROMOTION AND INTEGRATED MARKETING
language: english
brand:
Cengage Learning, March of 2001 ‧
see product details
51,66€
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SYNOPSIS
Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780324062533 |
| brand: | Cengage Learning |
| Release Date: | March of 2001 |
| Language: | English |
| Pages: | 582 |
| EAN: | 9780324062533 |
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