PROMOTION AND INTEGRATED MARKETING

by Richard J. Semenik
language: english
brand: Cengage Learning, March of 2001 ‧
51,66€
Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.

PROMOTION AND INTEGRATED MARKETING

by Richard J. Semenik

Property Description
ISBN: 9780324062533
brand: Cengage Learning
Release Date: March of 2001
Language: English
Pages: 582
EAN: 9780324062533