Advanced Introduction To Advertising

by Patrick De Pelsmacker
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, January of 2022 ‧
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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?

Advanced Introduction To Advertising

by Patrick De Pelsmacker

Property Description
ISBN: 9781802200881
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: January of 2022
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 192
Format: Book
Collection: Elgar Advanced Introductions Series
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781802200881