Ads, Fads And Consumer Culture

Advertising'S Impact On American Character And Society

by Arthur Asa Berger
language: english
Publisher: ROWMAN & LITTLEFIELD, March of 2007 ‧
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A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and discussions on critical analysis methods.

Ads, Fads And Consumer Culture

Advertising'S Impact On American Character And Society

by Arthur Asa Berger

Property Description
ISBN: 9780742554443
Publisher: ROWMAN & LITTLEFIELD
Release Date: March of 2007
Language: English
Dimensions: 154 x 234 x 14 mm
Cover: Softcover
Pages: 244
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780742554443