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Adding Value (Rle Marketing)

Brands And Marketing In Food And Drink

language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2015 ‧
66,23€
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Adding Value (Rle Marketing)

Brands And Marketing In Food And Drink

Property Description
ISBN: 9781138965935
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2015
Language: English
Cover: Softcover
Pages: 368
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Others
EAN: 9781138965935