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Absolute Essentials Of Marketing Research

by Bonita M. (Lycoming College, Usa) Kolb
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2024 ‧
28,38€
19,87€
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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

Absolute Essentials Of Marketing Research

by Bonita M. (Lycoming College, Usa) Kolb

Property Description
ISBN: 9780367760342
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2024
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 120
Format: Book
Collection: Absolute Essentials Of Business And Economics
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780367760342