adicionar à lista de desejos
A Story Is A Deal
How To Use The Science Of Story To Motivate And Persuade
language: english
Publisher:
LITTLE, BROWN, February of 2025 ‧
see product details
20,67€
10% OFF
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
free shipping
Sell your book
SYNOPSIS
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780349437248 |
| Publisher: | LITTLE, BROWN |
| Release Date: | February of 2025 |
| Language: | English |
| Dimensions: | 135 x 216 x 26 mm |
| Cover: | Softcover |
| Format: | Book |
| Categories: |
Books in English
>
Parenting
>
Technical Education
Books in English > Others |
| EAN: | 9780349437248 |
-
10%A Story Is A DealLITTLE, BROWN BOOK GROUP15,80€
17,56€free shipping -
10%The Status GameHarperCollins Publishers14,86€ 10% CARD
PEOPLE WHO BOUGHT ALSO BOUGHT
-
10%Writing For Busy ReadersSCRIBE PUBLICATIONS20,67€
22,97€free shipping -
10%A Swim In A Pond In The RainBLOOMSBURY PUBLISHING PLC14,86€ 10% CARTÃO