A Guide To Preparing Cost-Effective Press Releases

by Robert H Loeffler e William Winston
language: english
Publisher: TAYLOR & FRANCIS INC, March of 1993 ‧
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An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.

A Guide To Preparing Cost-Effective Press Releases

by Robert H Loeffler e William Winston

Property Description
ISBN: 9781560241416
Publisher: TAYLOR & FRANCIS INC
Release Date: March of 1993
Language: English
Dimensions: 157 x 230 x 15 mm
Cover: Hardcover
Pages: 130
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781560241416