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A Beginner'S Guide To Experiments In Consumer Research

by Jeanette Carlsson Hauff e Jonas Nilsson
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2026 ‧
209,54€
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This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.

A Beginner'S Guide To Experiments In Consumer Research

by Jeanette Carlsson Hauff e Jonas Nilsson

Property Description
ISBN: 9781041171850
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 84
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781041171850