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Youth Marketing To Digital Natives eBook

by Wided Batat
language: english
Publisher: Edward Elgar Publishing, October of 2021 ‧
35,78€
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Ebook for ADE
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

Youth Marketing To Digital Natives

by Wided Batat

Property Description
ISBN: 9781839109300
Publisher: Edward Elgar Publishing
Release Date: October of 2021
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781839109300