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Virtual Social Identity And Consumer Behavior eBook

by Natalie T. Wood e Michael R. Solomon
language: english
Publisher: TAYLOR & FRANCIS, December of 2014 ‧
78,16€
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Virtual Social Identity And Consumer Behavior

by Natalie T. Wood e Michael R. Solomon

Property Description
ISBN: 9781317452560
Publisher: TAYLOR & FRANCIS
Release Date: December of 2014
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781317452560
Acessibilidade: Ver características de acessibilidade indicadas pelo editor