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Using Qualitative Research In Advertising eBook

Strategies, Techniques, And Applications

by Eric Haley, Margaret A. Morrison, Ronald E. Taylor e Kim Bartel Sheehan
language: english
Publisher: SAGE PUBLICATIONS, October of 2011 ‧
91,43€
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Ebook for ADE
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.

Using Qualitative Research In Advertising

Strategies, Techniques, And Applications

by Eric Haley, Margaret A. Morrison, Ronald E. Taylor e Kim Bartel Sheehan

Property Description
ISBN: 9781483341576
Publisher: SAGE PUBLICATIONS
Release Date: October of 2011
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9781483341576