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Understanding The Older Consumer eBook

The Grey Market

by Barrie Gunter
language: english
Publisher: TAYLOR & FRANCIS, October of 2012 ‧
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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

Understanding The Older Consumer

The Grey Market

by Barrie Gunter

Property Description
ISBN: 9781134663927
Publisher: TAYLOR & FRANCIS
Release Date: October of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: International Series In Social Psychology
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781134663927

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