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Understanding The Marketing Exceptionality Of Prestige Perfumes eBook
language: english
Publisher:
TAYLOR & FRANCIS, March of 2018 ‧
see product details
33,11€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780429016349 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | March of 2018 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9780429016349 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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