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Understanding The Marketing Exceptionality Of Prestige Perfumes

by David Moskowitz, Nithda Horoszko e Howard Moskowitz
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2018 ‧
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Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.

Understanding The Marketing Exceptionality Of Prestige Perfumes

by David Moskowitz, Nithda Horoszko e Howard Moskowitz

Property Description
ISBN: 9781138580787
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2018
Language: English
Dimensions: 144 x 222 x 16 mm
Cover: Hardcover
Pages: 188
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781138580787