Capa do artigo Transnational Marketing And Transnational Consumers
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Transnational Marketing And Transnational Consumers eBook

by Ibrahim Sirkeci
language: english
Publisher: Springer Berlin Heidelberg, May of 2013 ‧
59,61€
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This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.

Transnational Marketing And Transnational Consumers

by Ibrahim Sirkeci

Property Description
ISBN: 9783642367755
Publisher: Springer Berlin Heidelberg
Release Date: May of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Springerbriefs In Business
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9783642367755

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