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Tourism Branding eBook

Communities In Action

language: english
Publisher: EMERALD GROUP PUBLISHING LIMITED, December of 2009 ‧
113,94€
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Ebook for ADE
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Tourism Branding

Communities In Action

Property Description
ISBN: 9781849507219
Publisher: EMERALD GROUP PUBLISHING LIMITED
Release Date: December of 2009
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Bridging Tourism Theory And Practice
Categories: eBooks in English > Management > Marketing
EAN: 9781849507219

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